Monday 10 October 2016

in Portugal they have a off road competition similar to the King Of The Hammer, it's named the Graf Adventure

guerrilla marketing " Renegade for one night "

To celebrate the end of the Land Rover production they put together a recreation of the 1948 Series 1 assembly line.


they had some trouble coming up with original parts, so they hired local expert and collector, Phil Bashall, who started his fascination with old Land Rovers at age 13 when he assembled one from parts. They also had the help of  the  Land Rover Series I Club, and Roger Crathorne, who is known simply as 'Mr Land Rover', was born in the same town as the Land Rover factory, and joined Land Rover as an apprentice in 1963. He retired in 2014 having completed 51 years service.

Phil had a large number of the 'nuts and bolts' he needed tucked away in his own 'Aladdin's Cave' of Land Rover parts - he has amassed over 8,000 original parts but it was still a long and painstaking search to find all the brakes, clutches, gaskets and pedals required for the exhibit.


http://www.automotonews.com/land-rover-crea-una-replica-della-linea-di-produzione-del-defender-del-1948/
http://www.landrover.co.uk/above-and-beyond/news/defender-production-line.html

Marty Cooper (Augmented Reality animation) was hired by Opel Corsa, to showcase their best seller, and the Road Sign Recognition and alert in case Lane Departure Warning

Hurricane Matthew had a lot of people worried about damage to their cars, but not this guy. Remember, it's it's storming out, bring your car inside!

bicycle kite

Jegs is having a contest to select what car gets on the cover of their parts catalog


and here are just a few of the ones you can vote on, or submit your own





https://www.facebook.com/Jegsperformance/app/610925878965605